When it comes to fashion, many consumers are becoming more conscious of the impact their choices have on the world. But here’s the truth: fashion has never been cruelty free. Whether it’s animals, workers, or the environment, every garment carries a story of impact. The real question isn’t “Can fashion be cruelty free?” — it’s “What do you value enough to last?”
Understanding Cruelty Free Fashion
Cruelty free fashion is often defined by what it avoids — no leather, no wool, no silk, no fur. In their place, you’ll find plastics, synthetics, and fast innovations designed to mimic the real thing. But while the intent may be kind, the result is often wasteful: materials that crack, peel, and end up in landfills within a few years.
The Rise of Alternatives
In recent years, brands have raced to market with plant-based leathers, recycled fabrics, and faux furs. Some succeed in pushing the industry forward, but many fall short of durability. At Plongé, we don’t chase trends. We work with leather and shearling because they endure — they mold, patina, and age into something uniquely yours. A jacket that lasts decades is more sustainable than one replaced every season.
Transparency and Craftsmanship
We don’t hide behind buzzwords. Our craft is clear: real hides, refined by skilled artisans since 1982. Every stitch, every lining, every detail exists to create something meant to be lived in, not thrown away. Transparency for us doesn’t come with a certificate — it’s in the weight of the leather on your shoulders, the precision of its tailoring, and the decades it stays with you.
The Impact of Choosing Real
Choosing leather is not choosing cruelty — it’s choosing honesty. It’s recognizing that true sustainability means longevity, not disposability. A single Plongé jacket can outlast dozens of synthetic substitutes, reducing waste and building a wardrobe of fewer, better things.
Making the Investment
Fashion will never be cruelty free — but it can be conscious, intentional, and timeless. At Plongé, we create pieces that outlast trends and challenge throwaway culture. Because luxury isn’t about excess — it’s about choosing what matters, and wearing it for life.
Cruelty Free Fashion, is it possible?
When it comes to fashion, many consumers are becoming more conscious of the impact their choices have on the world. But here’s the truth: fashion has never been cruelty free. Whether it’s animals, workers, or the environment, every garment carries a story of impact. The real question isn’t “Can fashion be cruelty free?” — it’s “What do you value enough to last?”
Understanding Cruelty Free Fashion
Cruelty free fashion is often defined by what it avoids — no leather, no wool, no silk, no fur. In their place, you’ll find plastics, synthetics, and fast innovations designed to mimic the real thing. But while the intent may be kind, the result is often wasteful: materials that crack, peel, and end up in landfills within a few years.
The Rise of Alternatives
In recent years, brands have raced to market with plant-based leathers, recycled fabrics, and faux furs. Some succeed in pushing the industry forward, but many fall short of durability. At Plongé, we don’t chase trends. We work with leather and shearling because they endure — they mold, patina, and age into something uniquely yours. A jacket that lasts decades is more sustainable than one replaced every season.
Transparency and Craftsmanship
We don’t hide behind buzzwords. Our craft is clear: real hides, refined by skilled artisans since 1982. Every stitch, every lining, every detail exists to create something meant to be lived in, not thrown away. Transparency for us doesn’t come with a certificate — it’s in the weight of the leather on your shoulders, the precision of its tailoring, and the decades it stays with you.
The Impact of Choosing Real
Choosing leather is not choosing cruelty — it’s choosing honesty. It’s recognizing that true sustainability means longevity, not disposability. A single Plongé jacket can outlast dozens of synthetic substitutes, reducing waste and building a wardrobe of fewer, better things.
Making the Investment
Fashion will never be cruelty free — but it can be conscious, intentional, and timeless. At Plongé, we create pieces that outlast trends and challenge throwaway culture. Because luxury isn’t about excess — it’s about choosing what matters, and wearing it for life.